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The OTHER hoax of the week

It turns out that the Heene family wasn't the only group pulling the wool, however briefly, over the eyes of the media this week.

The Yes-Men, a group of liberal activists that recently put out a fake edition of the New York Post, managed to fool Reuters, CNBC, and Fox Business News into reporting that the U.S. Chamber of Commerce had dropped its opposition to climate change legislation. The New York Times and the Washington Post online sites were apparently caught in the net as well, due to their systems for automated posting of stories on Reuters.

The elaborate hoax was extremely well planned, with a web site, a realistic-looking press release, and actors playing both officials of the Chamber and members of the media during a "press conference" at the National Press Club.

My question is: Aside from the obvious child-exploitation angle and the danger and expense associated with giving a false report to emergency officials, is the Yes-Men's hoax so different from what Richard and Mayumi Heene allegedly did?

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